Monday, January 11, 2016

The Changing Landscape of Marketing - Influencer Marketing for Dummies

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Marketing.  What does that word bring to mind for you?  Is it spreads in magazines or newspapers?  Commercials that interrupt your favorite show?  Or  the much more enjoyable Super Bowl commercials, perhaps?

What about Influencer marketing?

Influencer marketing is the art and science of engaging people who are influential online to share brand messaging with their audiences in the form of sponsored content.

As a blogger, Influencer Marketing is something I know well from the influencer side, but not so much from the business perspective.


I was happy to have the opportunity to read the new book Influencer Marketing for Dummies by Kristy Sammis, Cat Lincoln and Stefania Pomponi.

As a blogger I am constantly trying to figure out what a brand is looking for when wanting to partner for different types of campaigns.  Are they looking strictly at numbers?  Are they more concerned about community when sharing their product? 

This book lays it all out for you.  It shows how brands are able to utilize the changing landscape of marketing.

As a consumer, I know that I am always looking for what type of online presence a brand has.  I will spend time researching online, reading reviews, looking at ratings – but they often are on blogs, or on social media, and not directly from the brand.  Seeing an ad on TV or in a magazine doesn’t typically elicit the same emotion as hearing the personal story of someone using a product.

Reading through this book, I am able to see how important an online presence is for a brand.  It is also nice to see how it works from the other side. 

Influencer Marketing for Dummies is a great reference manual.  It lays out every facet of influencer marketing, from the types of influencers, to what makes up a great campaign, to choosing a hashtag for your campaign.

I think this book is great for small business owners, and people trying to build a brand with the help of social media, as well as non-traditional forms of marketing.  Also, if you are a blogger who is looking at the why behind campaigns, and how a company thinks when they go into a social media campaign, this book is a wonderful reference!

Do you think of yourself as an influencer? 

I was selected for this opportunity as a member of Clever Girls and the content and opinions expressed here are all my own.

20 comments:

  1. This is great !! Especially for people that are jaut starting !! Laci

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  2. Ooooh, that sounds like a book that all bloggers should read. I need to get a copy of this.

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  3. That sounds like a fascinating book! I think the problem is that everything changes so fast, it is hard to keep up!

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  4. I def need this book. I can always use more knowledge when it comes to marketing because I am a dummy.

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  5. Ooh I might have a read I want to learn more about marketing. Thank you so much x

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  6. This is interesting, and I think I will need it. More marketing knowledge will be great.

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  7. Yes, I'm an influencer. I still have so much to learn about the business side.

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  8. Sounds like a great book for those who are just breaking into the field of sponsored posts.

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  9. I dont know if I think of myself as an influencer as much as a writer! But I am interested in this book!

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  10. I've been wanting to check this book out. Now I definitely will

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  11. I had no idea a book like this was out, I'm definitely going to have to grab it! While I think there's no set guidelines to what a brand is looking for in a blog, I think it's helpful to have some insight from this book!

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  12. Sounds like a good guide! I do consider myself somewhat of an influencer.

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  13. I should check it out! I was an advertising/journalism major oh so long ago so a refresher would help. Thanks for the info, looks great ☺️

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  14. I have a few of these types of books and lt me tell you they are so helpful.

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  15. I need to get a copy of this. This will help a lot, I'm sure.

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  16. As a new blogger, this book would be great for me. I must pick it up at the bookstore

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  17. Sounds like a good book with some great tips!

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  18. Seems like I might have to check out this book!

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  19. I have to say that I do think of myself as an influencer. I've always been that way in school too.

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  20. Ooooo this sounds like something I should get my hands on!!! Anything simplified is right up my alley and I have a feeling "Dummies" is just that ;-)

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