ideas. Smartphones make researching online and accessing customer reviews easy
while on-the-go. Many apps offer rich visuals, videos and content for
brainstorming. For example, YouTube gift guides are a popular and effective way
to get quick ideas, Amazon has millions of product reviews, or users can search
and create gift idea lists on Pinterest.
Many consumers want to physically see and touch what they’re going to purchase,
so visit stores to find a product, but actually make the purchase online to
avoid long check-out lines. Many stores even allow for an item to be purchased
online then picked up at the store for free, which is perfect for those last minute gifts!
considering multiple gift options when starting holiday shopping, according to
a 2016 Google Consumer Survey. To be more organized while out browsing, utilize
the notes feature on your device or take photos of what you want to purchase
for a loved one.
their phone to manage finances once a month or more, according to U.S.
Cellular’s consumer survey. Smartphone users should ensure phone security by
using secure passwords, using familiar and secure websites and being wary when
using public Wi-Fi to conduct holiday shopping online.
online interviews were conducted among a nationally representative sample by
Consumer Insights, in partnership with Maritz CX.