that word bring to mind for you? Is it
spreads in magazines or newspapers?
Commercials that interrupt your favorite show? Or the much more enjoyable Super Bowl commercials, perhaps?
from the influencer side, but not so much from the business perspective.
I was happy to have the opportunity to read the new book Influencer Marketing for Dummies
by Kristy Sammis, Cat Lincoln and Stefania Pomponi.
brand is looking for when wanting to partner for different types of campaigns. Are they looking strictly at numbers? Are they more concerned about community when
sharing their product?
changing landscape of marketing.
of online presence a brand has. I will
spend time researching online, reading reviews, looking at ratings – but they
often are on blogs, or on social media, and not directly from the brand. Seeing an ad on TV or in a magazine doesn’t
typically elicit the same emotion as hearing the personal story of someone
using a product.
online presence is for a brand. It is
also nice to see how it works from the other side.
Influencer Marketing for Dummies is a great reference manual. It lays out every facet of influencer
marketing, from the types of influencers, to what makes up a great campaign, to
choosing a hashtag for your campaign.
people trying to build a brand with the help of social media, as well as
non-traditional forms of marketing. Also,
if you are a blogger who is looking at the why behind campaigns, and how a
company thinks when they go into a social media campaign, this book is a
yourself as an influencer?
I was selected for this opportunity as a member of Clever Girls and the content and opinions expressed here are all my own.